AW2015 | THE SWEET SIXTEEN
THE SWEET SIXTEEN marks the second consecutive time ALEX S. YU showed at Vancouver Fashion Week. The collection finds inspiration in the often capricious teenage angst and the cult movie “Mean Girls.” The overly mature and sexy appeal of pop culture and its pin-ups, it-girls and media darlings intrigues and inspires Alex to design in a reverse state of mind. The central and core idea of this collection is that women do not need to expose and elaborate their bodies to be considered beautiful, appealing and sexy. Women should dress for themselves and whatever they feel good in, instead of dressing to impress or amend to the so called mass appeal. Alex finds that teenage girls all over the world, especially visible in social medias such as Facebook, Instagram and other online platforms, are dressing more and more revealing and provocative. One of the biggest reason, he believes, is the result of the media and general public’s obsessions with “sexy” celebrities and stars. The way they dress heavily affect how the general public, especially teenage girls, regard the word, beautiful. They feel that, in order to be considered beautiful or even merely acceptable, they have to dress sexy and reveal their bodies just like their idols and role models. Alex believes that teenage girls should be able to retain their innocence and naivety and dress according to what they want, not what they think how others would perceive them as beautiful.
This season he designs for a woman who is longing to be young, innocent and naive again. She wants to live naively, freely and worry free. Remember that it is okay to break some rules, have some fun, dress for yourself and eat that extra scoop of double fudge chocolate ice cream after dinner without worrying about whether or not someone is judging you.
Photography | Simon Armstrong of Conde Nast
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