ALEX S. YU is made with dream and love.
ALEX S. YU creates colourful and minimal garments that explore the fine line between reality and fantasy. His aesthetics rollick the happy emotions of childhood, nostalgia and wanderlust; and ponder the very definition of femininity in a modern, quirky way through garments. He is trained at Blanche Macdonald Centre in Vancouver and furthered his education at the prestigious London College of Fashion in the United Kingdom.
The ALEX S. YU customer loves to have fun, and isn't afraid of trying new things. They love colour, prints, quirky shapes, textures, and most importantly, values comfort. They are eccentric, lively, nonchalant and views life through a pair of rose tinted glasses. ALEX S. YU creates a line of contemporary men/women streets wear that is ready-to-wear with a twist of avant garde experimental attitude. He plays with proportions, colour blocking and unusual silhouettes while mixing and using different colours and fabric weights in one garment. He often designs his own original prints or collaborates with various artists from the graphic design or visual arts field to create original prints for his collection.
fashion designer based in London | Vancouver | Taipei
launched ALEX S. YU in September, 2014
london college of fashion | 2012 - 2013 | london, united kingdom
blanche macdonald centre | 2010 - 2011 | vancouver, canada
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